A-ha- Take On Me
1985
This music video was iconic because it was memorable and cutting-edge. Also, the pencil-sketch animation style used in the video had never been done before. This created a lot of excitement and interest in the song and the band.
The song was released two times before this video was made and both times were unsuccessful. However, when the song was released for a third time with this music video on MTV, it immediately reached number 2 on the UK Singles Chart. The video then won 6 awards, proving that it was iconic.
One of my Favourite music videos!!!! And a great example of how powerful the music video is. It had a USP (unique selling point) - the animation that made it stand out and is a key reason why the band A-ha is so well known. How might this influence your own work?
ReplyDelete